Courtesy of www.shoesplanet.com
At its 28th edition, the trade show closed its doors June 30th at the Station-Berlin location. The spring Summer 2017 season presented a carefully selected portfolio of companies for a total of 100 brands and 1800 collections. As usual, the atmosphere was dynamic and full of energy. Some of the most important international buyers were on hand, such as Amarna from Maastricht, Neiman Marcus from London, L’Eclaireur Paris, Ships from Tokyo and V2K Designers from Istanbul. In total, the number of visitors over the last summer increased by 10% and the event’s international character was reinforced as 69% of attendees came from abroad. The Studio and Beauty Areas were new this season. Traditional appointments were reconfirmed, such as the fashiontech conference and “Premium Young Designers” award.
Contemporaneous fairs, Seek and Bright, at Berlin’s Arena helped to round out premium’s offer with the new fashions of about 260 brands. Let’s have a look!
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